ClickFunnels vs Leadpages 2017: A Comprehensive Comparison

In the world of online marketing and lead generation, two powerful tools stand out: ClickFunnels and Leadpages. Both platforms are popular among digital marketers and entrepreneurs, offering a range of features to help businesses capture leads, increase conversions, and grow their online presence. In this comprehensive comparison, we will dive deep into the functionalities, pricing, pros and cons, as well as integration capabilities of ClickFunnels and Leadpages.

Understanding ClickFunnels and Leadpages

Before we delve into the specific features and pricing of these two platforms, let’s take a moment to gain a deeper understanding of what ClickFunnels and Leadpages have to offer.

ClickFunnels is not just a sales funnel builder; it is a powerful marketing tool that empowers businesses to create and optimize sales funnels for various purposes such as lead generation, sales, and product launches. This all-in-one platform allows users to design customized landing pages, sales pages, opt-in forms, order forms, and more, all without the need for any coding skills. With its user-friendly interface and robust features, ClickFunnels has become a go-to solution for businesses looking to streamline their marketing and sales processes.

On the other hand, Leadpages is a versatile lead generation and landing page software designed to help businesses capture leads and drive conversions. With a focus on simplicity and effectiveness, Leadpages offers a wide array of customizable templates and drag-and-drop functionality, making it easy for users to create high-converting landing pages, pop-ups, and alert bars in a matter of minutes. Whether you’re a seasoned marketer or a small business owner, Leadpages provides the tools you need to create engaging and compelling landing pages that drive results.

Key Features of ClickFunnels and Leadpages

Now that we have a basic understanding of ClickFunnels and Leadpages, let’s take a closer look at their key features and how they can benefit your online business.

ClickFunnels: A Closer Look at Features

ClickFunnels offers a robust set of features designed to help businesses create effective sales funnels and drive conversions. With its intuitive drag-and-drop editor, even those without technical skills can easily create and customize landing pages and sales funnels.

But what sets ClickFunnels apart is its extensive library of pre-designed templates. Whether you’re in the e-commerce industry or running a coaching business, ClickFunnels has a template for you. These professionally designed templates save users time and effort, allowing them to focus on other aspects of their business.

One of the standout features of ClickFunnels is its one-click upsells and downsells functionality. This means that after a customer makes a purchase, you can offer them additional products or services with just one click. This not only increases the average order value but also maximizes revenue without requiring additional effort from the customer.

Another feature that sets ClickFunnels apart is its A/B testing capability. This allows users to test different variations of their funnels to optimize conversions. By analyzing the data and making data-driven decisions, businesses can continuously improve their funnels’ performance and drive better results.

Lastly, ClickFunnels offers seamless integration capabilities. It integrates with popular third-party tools and platforms, such as payment gateways, email marketing software, and webinar software. This ensures that businesses can easily connect ClickFunnels with their existing tech stack, streamlining their workflow and maximizing efficiency.

Leadpages: A Detailed Overview of Features

Leadpages, on the other hand, focuses on helping businesses capture and convert leads. It offers a range of features that are specifically designed to optimize lead generation and increase conversions.

Similar to ClickFunnels, Leadpages provides a vast collection of conversion-focused templates. These templates are meticulously designed and optimized to drive high conversions. With Leadpages, you can create stunning landing pages that not only capture attention but also compel visitors to take action.

Like ClickFunnels, Leadpages also offers a user-friendly drag-and-drop editor. This means that you don’t need any coding knowledge to design and customize your landing pages. Simply drag and drop elements onto the page, rearrange them as needed, and voila! You have a beautifully designed landing page ready to convert visitors into leads.

Leadpages also offers a variety of lead capture tools. From pop-ups to alert bars and opt-in forms, Leadpages provides businesses with multiple options to capture leads effectively. These tools can be strategically placed throughout your website to maximize lead generation and grow your email subscriber list.

Similar to ClickFunnels, Leadpages also offers A/B testing functionality. This allows users to test different versions of their landing pages and identify the best-performing variations. By analyzing the data and making data-driven decisions, businesses can continuously optimize their landing pages for better conversions.

Lastly, Leadpages seamlessly integrates with numerous third-party tools. Whether you use email marketing platforms, CRM systems, or webinar software, Leadpages can easily integrate with your existing tech stack. This ensures that you can leverage your current tools while benefiting from the powerful lead generation capabilities of Leadpages.

Pricing: ClickFunnels vs Leadpages

When considering which platform to choose, pricing is an important factor to consider. Let’s explore the pricing structures of ClickFunnels and Leadpages.

ClickFunnels Pricing Structure

ClickFunnels offers two main pricing plans:

1. ClickFunnels Basic: This plan starts at $97 per month and provides access to all the core features of ClickFunnels, including the ability to create up to 20 funnels, 100 pages, and receive up to 20,000 monthly visitors.
2. ClickFunnels Platinum: This plan starts at $297 per month and includes all the features of the Basic plan, plus unlimited funnels, pages, and visitors, as well as additional tools like Follow-up Funnels and Backpack.

Leadpages Pricing Details

Leadpages offers three pricing plans:

1. Standard: This plan starts at $37 per month and provides access to most of the core features of Leadpages, including unlimited landing pages, pop-ups, and traffic.
2. Pro: This plan starts at $79 per month and includes all the features of the Standard plan, plus additional features like online sales and payments, A/B testing, and email trigger links.
3. Advanced: This plan starts at $321 per month and offers advanced features and priority support for high-volume businesses. It includes all the features of the Pro plan and provides access to advanced integrations.

Pros and Cons: ClickFunnels vs Leadpages

Advantages of Using ClickFunnels

ClickFunnels has several advantages for businesses looking to optimize their sales funnels:

• All-in-one solution: ClickFunnels provides a comprehensive set of tools and features, eliminating the need for multiple plugins or software.
• Powerful funnel builder: The drag-and-drop editor and pre-designed templates make it easy for anyone to create high-converting sales funnels without any technical skills.
• Flexible integration options: ClickFunnels integrates with a wide range of third-party tools, allowing businesses to streamline their marketing and sales processes.

Disadvantages of Using ClickFunnels

Despite its many advantages, ClickFunnels has some potential downsides:

• Higher pricing: ClickFunnels can be more expensive compared to other similar tools, especially for businesses on a tight budget.
• Learning curve: While the drag-and-drop editor is user-friendly, mastering all the features and functionalities of ClickFunnels may require some time and effort.
• Reliance on ClickFunnels platform: Since ClickFunnels is a hosted platform, businesses are dependent on its stability and uptime.

Advantages of Using Leadpages

Leadpages offers several advantages for businesses focused on lead generation:

• Ease of use: Leadpages’ user-friendly interface and drag-and-drop editor make it simple for anyone to create and customize landing pages quickly.
• Lower pricing options: Leadpages offers more affordable pricing plans, making it an attractive option for businesses with limited budgets.
• Integration capabilities: Like ClickFunnels, Leadpages integrates with various third-party tools, allowing for seamless integration within existing marketing systems.

Disadvantages of Using Leadpages

While Leadpages has numerous advantages, it also has some potential downsides:

• Limited funnel capabilities: Compared to ClickFunnels, Leadpages focuses more on landing pages and lead capture, lacking some of the advanced features of a comprehensive sales funnel builder.
• Template limitations: While Leadpages offers a wide range of templates, the customization options may be somewhat limited, especially for businesses with specific design requirements.
• Steep learning curve for advanced features: While the basics are easy to understand, utilizing more advanced functionalities of Leadpages may require some additional learning and experimentation.

Integration Capabilities: ClickFunnels vs Leadpages

Integration Options with ClickFunnels

ClickFunnels allows users to seamlessly integrate with various third-party tools and platforms, such as:

• Payment gateways: ClickFunnels integrates with popular payment gateways like Stripe and PayPal, allowing businesses to process transactions within their funnels.
• Email marketing software: It supports integration with leading email marketing providers, including Mailchimp, GetResponse, and ActiveCampaign, enabling businesses to automate their email campaigns.
• Webinar software: ClickFunnels integrates with popular webinar platforms like GoToWebinar and Zoom, making it easy to host webinars and automatically add attendees to email lists.

Integration Options with Leadpages

Similarly, Leadpages offers integration with several third-party tools and platforms, including:

• Email marketing software: It seamlessly integrates with popular email marketing services like Mailchimp, AWeber, ConvertKit, and more, enabling businesses to capture leads and automate email marketing campaigns.
• CRM systems: Leadpages integrates with various CRM platforms like Salesforce, HubSpot, and Infusionsoft, allowing businesses to manage and nurture their leads effectively.
• Webinar platforms: It supports integration with webinar tools like WebinarJam and EasyWebinar, enabling businesses to seamlessly promote and host webinars through their landing pages.

As you can see, both ClickFunnels and Leadpages offer extensive integration options to help businesses streamline their online marketing efforts and enhance customer experiences.

In conclusion, ClickFunnels and Leadpages are two powerful tools that can greatly benefit businesses looking to enhance their lead generation and sales conversion processes. While ClickFunnels provides a robust all-in-one solution for building and optimizing sales funnels, Leadpages focuses more on lead capture through customizable landing pages. The choice between these two platforms ultimately depends on your specific business needs, budget, and level of technical expertise. By carefully considering their features, pricing structures, pros and cons, and integration capabilities outlined in this comprehensive comparison, you can make an informed decision that will boost your online marketing success in 2017 and beyond.