In today’s digital landscape, finding the right ecommerce platform can make or break your online business. Two popular options that often come up in discussions are Big Commerce and ClickFunnels 2.0. Both platforms have their unique set of features and benefits, making it essential to compare them thoroughly before making a decision. In this comprehensive comparison, we will delve into the key aspects of Big Commerce and ClickFunnels 2.0, analyzing their features, pricing, pros and cons, and customer support. By the end of this article, you will have a clearer understanding of which platform is better suited for your business needs.
Understanding Big Commerce and ClickFunnels 2.0
An Introduction to Big Commerce
Big Commerce is a leading ecommerce platform that provides businesses with an all-in-one solution for building and running their online stores. With Big Commerce, you can create a fully customizable online store with ease, ensuring a smooth shopping experience for your customers. It offers a wide range of features designed to help you scale your business, including responsive templates, SEO optimization tools, built-in marketing functionalities, and robust analytics.
Moreover, Big Commerce boasts a user-friendly interface that allows even those without technical expertise to set up and manage their online stores efficiently. The platform’s drag-and-drop editor makes it simple to customize the look and feel of your store, while its seamless integration with various third-party apps and services enhances the overall functionality of your ecommerce site. Additionally, Big Commerce provides round-the-clock customer support to address any issues or queries you may have, ensuring a hassle-free experience for business owners.
An Introduction to ClickFunnels 2.0
On the other hand, ClickFunnels 2.0 is a comprehensive sales funnel software that enables businesses to create high-converting sales funnels, landing pages, and marketing campaigns. ClickFunnels 2.0 simplifies the process of building effective funnels by providing a drag-and-drop interface and a wide selection of pre-designed templates. It also offers features like order bumps, upsells, downsells, and integration with payment gateways, making it an ideal choice for businesses looking to optimize their sales process.
Furthermore, ClickFunnels 2.0 stands out for its A/B testing capabilities, allowing users to experiment with different funnel variations to determine the most effective strategies for maximizing conversions. The platform’s analytics tools provide valuable insights into customer behavior and funnel performance, empowering businesses to make data-driven decisions to improve their marketing efforts. With ClickFunnels 2.0, businesses can streamline their sales processes, increase revenue, and enhance customer engagement through targeted marketing campaigns and personalized experiences.
Key Features of Big Commerce and ClickFunnels 2.0
Exploring Big Commerce Features
Big Commerce boasts an impressive array of features that cater to the needs of online businesses. One standout feature is its extensive theme library, providing a wide range of professional templates that can be fully customized to match your brand identity. Whether you’re a fashion retailer looking for a sleek and modern design or a home decor store aiming for a cozy and rustic feel, Big Commerce has got you covered. With their user-friendly interface, you can easily tweak colors, fonts, and layouts to create a visually stunning online store that captures the essence of your brand.
The platform also offers advanced SEO tools, allowing you to optimize your store for search engines and drive organic traffic. From meta tags to URL structures, Big Commerce provides you with the necessary tools to boost your store’s visibility in search engine results. By implementing effective SEO strategies, you can increase your chances of reaching potential customers who are actively searching for products or services similar to what you offer.
Moreover, Big Commerce provides built-in marketing tools, such as email marketing, social media integration, and product reviews, enabling you to reach your target audience effectively. With their email marketing feature, you can easily create and send personalized email campaigns to engage with your customers and drive repeat purchases. The social media integration feature allows you to connect your online store with popular social media platforms, enabling you to showcase your products and reach a wider audience. Additionally, the product reviews feature empowers your customers to leave feedback and ratings, building trust and credibility for your brand.
Another notable feature of Big Commerce is its robust analytics dashboard, which provides comprehensive insights into your store’s performance. You can track key metrics like conversion rates, average order value, and customer acquisition cost, helping you make data-driven decisions to improve your business. By analyzing these metrics, you can identify areas of improvement and implement strategies to increase your store’s profitability.
Additionally, Big Commerce offers seamless integration with popular third-party apps and services, allowing you to extend your store’s functionality and streamline your operations. Whether you need to integrate with a shipping provider, accounting software, or inventory management system, Big Commerce has a wide range of integrations available to suit your business needs. This integration capability saves you time and effort, as you can manage multiple aspects of your business from a single platform.
Delving into ClickFunnels 2.0 Features
ClickFunnels 2.0 excels in providing businesses with the tools they need to create high-converting sales funnels and marketing campaigns. The platform offers a visual editor that allows you to easily design and customize your funnels, even if you have no coding experience. With a drag-and-drop interface, you can add elements such as headlines, images, videos, and call-to-action buttons to create a compelling and persuasive sales funnel that guides your visitors towards making a purchase.
ClickFunnels 2.0 also provides pre-built funnel templates that can be customized to suit your specific goals and audience. Whether you’re selling a physical product, a digital course, or a service, ClickFunnels has a variety of templates designed to cater to different industries and business models. These templates are optimized for conversion, ensuring that your visitors have a smooth and seamless journey from the moment they land on your funnel to the point of purchase.
One of the standout features of ClickFunnels 2.0 is its integrated payment and checkout system. With just a few clicks, you can set up payment gateways, order bumps, upsells, and downsells, optimizing your revenue generation process. This seamless integration allows your customers to make purchases without any friction, increasing the chances of them completing the transaction. By offering upsells and downsells, you can maximize the value of each customer and increase your overall revenue.
The platform also integrates with popular email marketing services, allowing you to automate your email campaigns and nurture leads effectively. With ClickFunnels’ email automation feature, you can set up personalized email sequences that are triggered based on specific actions taken by your leads. This helps you build a relationship with your audience, provide them with valuable content, and ultimately convert them into paying customers.
In conclusion, both Big Commerce and ClickFunnels 2.0 offer a wide range of features that cater to the needs of online businesses. Whether you’re looking for a robust e-commerce platform with advanced SEO tools and marketing capabilities or a powerful sales funnel builder with integrated payment systems and email automation, these platforms have got you covered. Consider your business goals and requirements to determine which platform is the best fit for your needs.
Pricing: Big Commerce vs ClickFunnels 2.0
Big Commerce Pricing Structure
Big Commerce offers three pricing plans: Standard, Plus, and Pro. The Standard plan starts at $29.95 per month, providing essential features for small businesses. The Plus plan, priced at $79.95 per month, offers additional features like abandoned cart recovery and customer segmentation. The Pro plan, priced at $299.95 per month, is suitable for larger businesses and includes advanced features like product filtering and custom SSL certificates. Big Commerce also offers an Enterprise plan for high-volume businesses with pricing tailored to specific needs.
ClickFunnels 2.0 Pricing Structure
ClickFunnels 2.0 offers two pricing plans: StartUp and Platinum. The StartUp plan, priced at $97 per month, provides essential funnel-building features and limited access to advanced functionalities. The Platinum plan, priced at $297 per month, offers unlimited access to all features, including priority support and access to the FunnelFlix training platform. While ClickFunnels 2.0 may seem more expensive compared to Big Commerce, its focus on sales funnels and marketing automation justifies the higher price for businesses looking to maximize their conversions.
Pros and Cons of Big Commerce and ClickFunnels 2.0
Advantages of Using Big Commerce
One of the main advantages of using Big Commerce is its robust ecommerce features. The platform offers a wide range of tools to enhance the shopping experience, such as a mobile-optimized checkout, real-time shipping quotes, and multiple payment gateway integrations. Big Commerce also provides excellent scalability, allowing your business to grow seamlessly without worrying about server maintenance or performance issues.
However, Big Commerce may not be the best option for businesses primarily focused on sales funnels and conversion optimization. While it offers marketing features, it lacks the comprehensive funnel-building capabilities that ClickFunnels 2.0 provides.
Disadvantages of Using Big Commerce
One major disadvantage of using Big Commerce is its learning curve. The platform can be overwhelming for beginners, requiring a significant investment of time to fully understand and utilize its features. Additionally, the pricing of Big Commerce, especially for larger businesses, can be a deterrent for small and medium-sized enterprises.
Advantages of Using ClickFunnels 2.0
When it comes to creating effective sales funnels and optimizing conversions, ClickFunnels 2.0 is the platform of choice. It offers an intuitive interface, allowing even those without technical skills to build high-converting funnels effortlessly. ClickFunnels 2.0 also provides a vast library of pre-built templates and plug-and-play elements that can be customized to suit your brand and goals.
Moreover, ClickFunnels 2.0 simplifies the entire sales process by integrating multiple relevant features. From order bumps and upsells to seamless payment gateways and automation tools, ClickFunnels 2.0 ensures a seamless and efficient sales journey for your customers.
Disadvantages of Using ClickFunnels 2.0
While ClickFunnels 2.0 excels in funnel creation, it may not offer the same level of ecommerce features that Big Commerce provides. If your business relies heavily on catalog management, inventory tracking, and advanced shipping options, ClickFunnels 2.0 may not be the most suitable choice.
Customer Support: Big Commerce vs ClickFunnels 2.0
Big Commerce Customer Support Review
Big Commerce offers a range of customer support options to assist users. They provide 24/7 live chat and phone support, ensuring that help is always available when needed. Big Commerce also offers an extensive knowledge base, packed with articles, guides, and video tutorials to help users navigate the platform. Their support team is known for their friendly and prompt assistance, making it easier for businesses to overcome any challenges they may face.
ClickFunnels 2.0 Customer Support Review
ClickFunnels 2.0 offers customer support primarily through email. While they do not provide live chat or phone support, their support team strives to respond to queries within a reasonable timeframe. ClickFunnels 2.0 also provides access to the FunnelFlix training platform, which contains a wealth of educational content to help users optimize their funnels and marketing strategies.
At the end of the day, the choice between Big Commerce and ClickFunnels 2.0 depends on your business requirements and priorities. If you’re primarily focused on creating and optimizing sales funnels, ClickFunnels 2.0 is the obvious choice. However, if you need a robust ecommerce platform with extensive features, Big Commerce might be the better option. Consider your business goals, budget, and technical capabilities before making a decision, as both platforms offer unique advantages that can propel your online business to new heights.